Monday, November 16, 2009

Jay Z -- The Blueprint 3

The Blueprint 3 [Explicit]

Rating: 4/5 stars

Pro: The best-produced album since his comeback, BP3 is Jay's triumphant return to the throne.

Con: Jay's self-absorption and navel-gazing can wear over an entire album.

Bottom Line: A worthy heir to the original Blueprint.

Recommended Tracks:


Empire State of Mind

On BP3, Jay-Z boasts he's gone "from Brooklyn to down in Tribeca next to DeNiro." He's gone from bragging about how many bricks he moved out the back of his trunk to bragging about how good his seats were at the Pacquaio fight. But no matter the change in lifestyle, the underlying message remains the same: Jay-Z is still pretty damn impressed with Jay-Z.

Dubbing himself "the new Sinatra," he raps over a series of glossy, high-budget beats full of live instrumentation -- strings, trumpets and hand-claps. It's the best production he's gotten since his comeback from retirement in 2006.

BP3 follows in the vein of his first 10 solo albums -- all of which, he reminds us, have "gone No. 1"; all morphing his life (teenage drug dealer "called a camel" to multi-millionaire CEO married to the world's biggest pop star) into a Charles Dickens story. On "Empire State of Mind" he takes a contemplative ride in his new Lexus through the McDonald's parking lot in Harlem where he bought drugs to an old apartment where he stashed them.

There's no hint of the actual person behind the narrative he has constructed, nothing separating Sean Carter from Jay-Z. He only gets emotional when discussing his career, addressing the fans and critics "who want [Jay] to fall from the top" on song ("Hate") after song ("What We Talking About") after song ("Already Home") after song ("Reminder").

He notes he's "in the hall already, people compare me to Biggie and Pac already, like I'm gone already." The guest list is another glimpse at his mortality: Where the first Blueprint had only one guest appearance, the third is filled with big-name artists (Alicia Keyes, Kanye, Jeezy and Rihanna) and newcomers like Drake and Kid Cudi. His first attempt at a comeback single -- the bombastic "DOA" which called for an end to the auto-tune phenomenon a year after it had already peaked -- was met with shrugs. Kanye and Rihanna overshadow him on the first single "Run This Town", a drastic role reversal from only five years ago, when he was the biggest name on their debut albums.

The album closes with a melodramatic sample of an 80's glam-rock synthesizer balled called "Young Forever." But no one actually does, not even Jay-Z.

Jadakiss -- The Last Kiss

Rating: 2/5 stars.

Pros: Jadakiss sticks with the same formula that made him a mixtape legend.

Cons: He hasn't grown as a rapper in almost a decade, making him sound anachronistic.

Bottom Line: If you liked his last two albums (which you probably didn't), this won't be too disappointing.

Recommended Tracks:

What If

Grind Hard

Jadakiss first made a name for himself when his rap group LOX released a moving tribute to their label mate Biggie Smalls. But in the decade since, rap has increasingly shifted away from the New York mix-tape scene and its emphasis on hardcore street rhymes. Or as Jadakiss tells it "rappers is more commercially successful now but the heart's a lot weaker."

So how can one of Biggie's contemporaries remain relevant in 2009? The first single "By My Side" features a hook from Ne-Yo and an appearance from Lil' Wayne. But their fans aren't going to remember a rapper who hasn't had an album out in five years.

Jada's last album (2004's Kiss of Death) was carried by the unexpected success of "Why", an eclectic collection of rhetorical questions. So he tries to catch lightning in a bottle twice with "What If", a duet with Nas where they ponder Mayan prophecies, Michael Vick and Hurricane Katrina.

Rather than actual songs, both singles are more like freestyles, stream-of-consciousness raps where an artist is given license to ramble as long as they produce the occasional witty line. There's a similarity to his years of work on the mix-tape scene, where his raspy baritone made him a legend. But ask him to carry an idea for four minutes and you're in trouble.

Most of The Last Kiss revolves around aimless tough talk and idle boasting without any coherent song structure. So when Jada does attempt something different ("every good woman needs a thug"), it's so out of place that it seems contrived. It's the same fundamental problem that ruined his previous two solo albums, which even he admitted were uninspired. And in this climate, The Last Kiss is probably his last chance.