Showing posts with label ludacris. Show all posts
Showing posts with label ludacris. Show all posts

Monday, March 8, 2010

Ludacris -- Battle of the Sexes

Battle Of The Sexes

Rating: 3/5 stars

Pros: "Battle of the Sexes" is a return to Ludacris' strengths as a party and club rapper.

Cons: Nothing he hasn't done before.

Bottom Line: Ludacris makes an album sure to get heavy spins in the club.

Recommended Tracks:

Everybody Drunk


I Know You Got A Man


Ludacris' new album Battle of the Sexes was supposed to be a duet album between him and Shawnna, a female rapper signed to his DTP label. So when Shawnna left the label last year in a contract dispute, Ludacris expanded the idea to collaborating with female rappers in general, with the idea to showcase a feminine perspective severely lacking in modern rap.

But while collaborations like "Hey Ho" talk about sexual double standards and "BOTS Radio" give relationship advice, the vast majority of this supposedly forward-thinking concept album is actually a return to Ludacris' roots. Hip-hop's premier jester tried to inject gravitas into his last few albums, dabbling in social consciousness and self-consciously trying to thrust himself into the conversation of 'great' rappers. He was Jim Carrey in "Truman Show" and "The Majestic".

Battle of the Sexes makes no such pretenses of artistic depth. It's an album revolving around partying, clubbing and sex. Over screwed and chopped samples and pulsing beats, Ludacris sweet-talks women ("I Know You Got A Man"), parties all night ("Party No Mo'", "I Do It All Night") and brings them back to his room ("Sex Room"). His tongue is planted firmly in cheek throughout: "Get your money right ladies, write your own checks / But don't call me after midnight unless we're having sex."

Free from trying to impress anybody or being something he is not, Ludacris is having the most fun he's had in a long time. His hit single "How Low" is designed for booty-shaking contests at a night-club. On "Sexting", he busts out a Tiger Woods impression and raps in text message abbreviations: "haha, omg, lol / kit, smiley faces, x and o's / l-m-f-a-o." And because Ludacris' style often works better over one verse than a whole song anyway, "Battle of the Sexes" still gives a good platform for female rappers both old (Lil' Kim, Eve) and young (Nikki Minaj, Diamond from Crime Mobb).

Returning to the same role he had played before on "Yes Man" didn't give Jim Carrey an Oscar, but the movie was one of the biggest hits of 2008. Similarly, an album like Battle of the Sexes won't win a Grammy, but judging from the popularity of its singles, especially in comparison to those of Theatre of the Mind, it is what the people want from Ludacris.

Thursday, December 18, 2008

Ludacris -- Theater of the Mind

Theater of the Mind

Rating:
3/5 stars

Pros:
Ludacris holds his own with some of the biggest names in rap.

Cons: His style is more suitable for singles than albums.

Bottom Line: If Ludacris wants to know why he isn't considered
a great rapper, Theater of the Mind is a good place to start.

Recommended Tracks:

Wish You Would

Do It for Hip-Hop


Over five albums and countless guest appearances, Ludacris reveled in being Ludacris. Never taking himself too seriously, he recounted a life of endless money, women and parties. He became the rapper every singer went to for hit features.

And while money and fame came easy, he found respect harder to come by. His new album Theatre of the Mind attempts to shape his legacy: "I'll be going down in rap as the MVP." He's following the lead of Jay-Z and Lil' Wayne -- if he keeps saying he's the best long enough, people might start believing him.

As a crowd-moving MC, he takes a back seat to no one. Not only is he funny and charismatic, but he can flow over almost any type of beat. He more than holds his own with two of today's biggest rappers -- T.I. ("Wish You Would") and Wayne ("Last of a Dying Breed") -- and two unquestioned legends -- Jay and Nas ("Do it for Hip-Hop").

But there's a difference between impressive on a track and on an album. That's why he has a feature on every full-length track save one. Like T-Pain, another hit-making mercenary, his albums tend to sound more like a collection of singles. His habit of using generic punch-lines to fill space ("So many acres that my crib look like Bermuda / So many diamonds my safe look like Kay Jewelers") doesn't help.

There are enough sure-fits hits, from the Jamaican-tinged "What Them Girls Like" to an ode to alcohol goggles on "One More Drink" and a Jamie Foxx-duet on "Contagious", that Ludacris will continue his streak of platinum albums. But the social commentary he began to showcase on "Runaway Love" is largely absent, as is any attempt to add depth to his musical persona.

Ludacris wants to know why he's not considered a great rapper. Theater of the Mind answers his question: rarely is so much talent used to say so little.